It was announced today that Measuremap was bought out by Google.
This is especially interesting because it never even got out of a closed alpha test.
I signed up for the service a couple weeks ago, I never got an invite to try it out though. Basic jist of it that I got was blog hit and stat tracking on steroids.
Measuremap was being created by the folks at Adaptive Path (remember them? these are the same guys that cointed that damned AJAX term which helped jumpstart all this “web2.0” business)
This is also the first big buyout of a ruby / rails based application I’m aware of. Too bad they didnt disclose the price… Any guesstimates?
People may be surprised Measuremap was bought this early, but I think it makes a lot of sense. The Adaptive Path guys don’t have to worry about competing with the powerhouse that is google analytics (urchin), and google gets some great talent at (what I assume was) a reasonable price.